Social Media Strategist Cindy Waters discusses social ROI and how to navigate through the sh*t storm. Cindy is a media strategist at the OutCast Agency in San Francisco and has worked on campaigns for their clients such as Facebook, Turbo Tax & Netflix.  Cindy will share some of her insite on how to calculate an ROI for clients looking for social media PR and highlight case studies from successful and not so successful campaigns in the ever changing world of online PR. 

Plus an allstar panel to discuss the future of all things PR & Web technology featuring

Misti Yang - Community Manager at Yelp
Paul Chamberlain - VP Interactive of BRAINtrust
Nate Ludens - Interactive Marketing at Stations Casinos
Jackie Zlatanovski - VP Marketing at Circus Circus Hotel Casino

Cindy Waters - Media Strategies at The OutCast Agency
moderated by Kendall Hardin

The panel we will be address:

• Why do you use social media? Does it cause your target audience to buy stuff from you or use your services?
  
• What is your business model for social media? Branding, e-commerce, research, customer retention, lead generation?
  
• How do you calculate or measure ROI? What success metric do you use?
  
• Is there an ROI Cycle?
  
• What resources do you (or your client) devote to social media?
  
• How has social media helped/hindered your company’s growth?
  
• What trends do you see developing in audience buying habits?
  
• Pros and Cons for Social Media
  
• Mobile Computing? Should You Embrace It?
  
• What defines a SUCCESSFUL social media campaign?